The Business of Photography School

By Jeff Cowell - wichitaphotographers.com

February 3 to March 23, 2012
8 Friday evenings from 6:00 p.m. to 9:00 p.m.

An 8-week, hard-hitting course about the Business of Photography

This is essential learning for anyone who plans to get into any business on their own, in a partnership or corporation.

This School will be 24 hours of serious business. We will be covering a vast array of topics that you must be on top of if you're planning to get into a photography business. This is a business school that's been custom tailored to more specifically address the concerns of photographers.

You are required to purchase a book for this class "The Business of Photography" (Print and download versions are available) which is available at:
http://www.lulu.com/ ISBN 978-1-257-88049-2

• Pricing my services
  • How do I price my services?
  • What is your time worth?
  • Time before the job
  • Time on the job
  • Time after the job
  • Time when there is no job
  • So, how much per hour is all that?
• Considering the costs
  • Consider the costs – all of them!
  • The costs of shooting film
  • The costs of shooting digital
  • Additional expenses
  • Advertising
  • Rent or mortgage
  • How many hours will you have to work?
  • And the rest of the costs
  • So, I’m charging how much?
• The products we sell
  • What are my products?
  • Pricing prints
  • Making your own prints
  • Lab closings
  • Digital image sales
  • Price your competition
  • Equipment budgets
• On-site shooting

  • What equipment do I need?
  • Safety
  • In-studio shooting
  • What equipment do I need?
  • Optional “stuff”

• Taxes, accounting and professional consultants

  • Sales tax
  • Understanding sales tax laws as they relate to your business
  • Income taxes
  • Self-employment tax
  • Your personal tax burden
  • Your tax burden as an employer
  • Common deductions
  • Mileage
  • Other expenditures
  • Depreciation and amortization
  • Attorneys and contract building
  • Consultants
  • Accountants
  • Retouching and post-production
  • Printing, mounting and framing
  • Revenues
  • The home office
  • Write-offs
• Bookkeeping
  • Expense ledgers
  • Chart of accounts
  • Profit centers
  • Job cost accounting
  • Profit and profit margin
  • Financial statements
• Delivering the product
  • Proofs
  • Contact sheets
  • Online proofing
  • The post-production process
  • Image handling
  • Raw verses jpg
  • The editing process
  • Getting the order
  • Digital proofing
  • Copyright
• Packaging and advertising
  • Business cards
  • Portfolio
  • Letterhead, bags and folders
  • Proof books
  • Mass mailing
  • Telephone directories, newspapers and billboards
  • Television and radio advertising
  • Targeting your advertising
  • Website
  • Email
  • Newsletters
• Conclusions
  • Photography is an art form
  • Get involved with other photographers
  • Go places
  • Shop your local camera shops
  • Adding fuel to the fire
  • Your best advertising: hands-down
  • Enjoy the journey

© 2011 Jeff Cowell, jrcowell.com